March 3 rd
10:30 a.m. WOOE Opening Ceremony and Presentation of the WOOE Awards
Carlos Novillo Piris, Regional Minister for Environment, Agriculture and Interior of the Community of Madrid
María Concepción Cedillo Tardío, President of the Provincial Council of Toledo
Marina García Díaz – Palacios, Deputy for Environment, Agriculture, Livestock and GESMAT at the Provincial Council of Toledo
Joan Gòdia i Tresánchez, Director General for Agri-food Companies, Quality and Gastronomy of the Government of Catalonia
Elena Escobar Sánchez, Director General for Agri-food Production and Cooperatives of Castilla‑La Mancha
María José Carmona Carmona, Coordinator of the Directorate-General for Agri-food Production and Cooperatives of Castilla‑La Mancha
Luis Celestino Arráez Guadalupe, Director of the Canary Institute for Food Quality (ICCA)
Juan Miguel del Real Sánchez, Director General of Agri-food Cooperatives of Castilla‑La Mancha
Pedro Antonio Martínez Atalaya, Director of Agrobank DT Castilla‑La Mancha – Extremadura
Primitivo Fernández Andrés, Director of ANIERAC
José Manuel Palacios Alberti, Director of the School of Agricultural, Food and Biosystems Engineering
11:30 a.m. Opening Conference. Current outlook of the sector: context, challenges and perspectives
Jaime Lillo, Executive Director of the IOC
Jaime Lillo
Director Ejecutivo del COI12:30 p.m. The value of oleotourism. Five success stories
MODERATOR: José María Penco
Marcelo Reynoso, Director of Tourism Development and Innovation of Mendoza (Argentina)
Rocío Chacón, Marketing Manager at Aires de Jaén, Jabalquinto (Jaén)
Juan Antonio Gómez Pintado, President of La Pontezuela, Los Navalmorales (Toledo)
David Taus, Founding Owner of Pobill Ecologics, Càlig (Castellón)
Pedro Álvarez, Manager of La Aceitera de la Abuela, Titulcia (Madrid)
José María Penco
Marcelo Reynoso
Rocío Chacón
Juan Antonio Gómez Pintado
David Taus
Pedro Álvarez
13:30 p.m. Factors that influence consumer behavior when choosing a product
Gabriel Carrascosa, Director of Fusión Lab, Neuromarketing
Yolanda Nieto, Marketing Director at Conde de Benalúa
Alexia de la Morena, Neuropsychologist specialized in applied neurology
Rocío Ruiz, Product & Innovation Manager at GOLI Neuromarketing
Raquel A. Fructos, CEO of The Smart Bubble
Moderator: Juan Vilar
Gabriel Carrascosa
Yolanda Nieto
Alexia de la Morena
Rocío Ruiz
Raquel A. Fructos
Juan Vilar
14:30 p.m. Applications of olive oil in the food industry: from condiment to functional ingredient
José Franco, CEO of Pan Cazorla
Dick Vink, CEO of the Olive Health Institute (OHI)
Carlos Pérez, CEO of Origen Oliva
Moderator: Juan Vilar
José Franco
Dick Vink
Carlos Pérez
Juan Vilar
15:30 p.m. POOLred, a success story in the agri-food industry
Javier Olmedo, Director of the Fundación del Olivar
Eduardo Valverde, General Director at Conde de Benalúa
Ana Fernández, Manager of the cooperative Aceites de Arjona
Javier Olmedo
Eduardo Valverde
Ana Fernández
16:30 p.m. Lifestyles and breast cancer: LifeBreast Trial
Virginia López Carvajal, Senior Scientist at the National Center for Epidemiology, Carlos III Health Institute
Virginia López Carvajal
March 4 th
11:00 a.m. Winning pairs: the next generation takes the lead
Antonio Manzano Aranda and Ángela Manzano Coca, President of Manzano – Flottweg and Managing Director of Manzano – Flottweg
Carmelo Sánchez Zamorano and Carmelo Sánchez Sánchez, Founder of Terranovus and CEO of Terranovus
Pepe Cano and Marisa Cano, General Director of Aceites Canoliva and Commercial Director of Aceites Canoliva
Moderators: Juan A. Peñamil Alba and Pandora Peñamil Peñafiel, CEO of Grupo Editorial Mercacei and Editor-in-Chief of Grupo Editorial Mercacei
Antonio Manzano Aranda
Ángela Manzano Coca
Carmelo Sánchez Zamorano
Carmelo Sánchez Sánchez
Pepe Cano
Marisa Cano
Juan A. Peñamil Alba
Pandora Peñamil Peñafiel
12:00 p.m. The rise of oleotourism in the province of Jaén
Ana Fernández Zamora, Director of the Tourism Area of the Provincial Council of Jaén
Ana Fernández Zamora
13:00 p.m. Olive oil on the global stage: international trade and new geopolitical scenarios
Leandro Ravetti, Cobram Estate Olives, Australia/United States – General Director
Luís Batista, Gallo Worldwide Buying & Lands Project Manager
Jesús Cuervas, CEO of Jesús Cuervas, Oils and Derivatives
Francisco Gobee, General Coordinator and Co‑Founder of the AOG Group (Argentina Olive Group)
Leandro Ravetti
Luís Batista
Jesús Cuervas
Francisco Gobee
14:00 p.m. Olive Oil as a tool for sustaining rural population
Cristóbal Cano, Secretary General of UPA
Luis Carlos Valero, Manager of ASAJA Jaén
Francisco Elvira, Secretary General of COAG Jaén
Rafael Sánchez de Puerta, President of the Olive Oil Sector of Agri-food Cooperatives
Moderator: Mihaela Dinca, Coordinator of the ESAO Online Campus
Cristóbal Cano
Luis Carlos Valero
Francisco Elvira
Rafael Sánchez de Puerta
Mihaela Dinca
15:00 p.m. From origin to application: unique and differentiated uses of olive oils
Antonia Sevilla, Cosmética Olivo
Roberto Domínguez, Pan de Olivo
David Marcos, CEO of Viveros Sophie. Project Lead for Oleodiversity
Moderator: Juan Vilar
Antonia Sevilla
Roberto Domínguez
David Marcos
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