Conference program WOOE 2025

10:30 H. WOOE Opening Ceremony and Presentation of the WOOE Awards

Gema Molina, content Director at Cadena SER Castilla La Mancha

11:30 H. The current situation of the olive oil sector. Opening conference

Jaime Lillo, COI Executive Director

12:00 H. Consumption trends in olive oil and other fats: habits, preferences, and market evolution

MODERA: Juan Vilar, international Agronomic Analyst
Vicens Serrano, purchasing Manager at Borges (Agricultural & Industrial Edible Oils)
Carlos Jiménez, operations Director at Grupo ACESUR
Enrique Escudero, CEO of IFFCO Iberia
Alberto Iglesias, sales Manager at NIELSENIQ
José Ángel Olivero, sales Director at Lipsa

13:00 H. Impact of travel through Airbnb on Spain’s olive grove landscapes

 Sara Rodríguez,director of Public Policies for Airbnb Spain and Portugal

14:00 H. Differentiation strategies in the EVOO market: from tradition to innovation

Manuel Parras, president of the Regulatory Council of the PGI Aceite de Jaén

16:00 H. The new Michelin stars and the secret of olive oil

MODERA: Eva Millán, chef and MasterChef Finalist. WOOE 2025 Ambassador
Restaurante Malak: Javier Jurado Ruíz, chef-owner
Restaurante Radis: Juan José Mesa León, chef-owner
Restaurante Pabú: Ignacio Montes González, chef-owner
Restaurante Vandelvira: Juan Carlos García Garrido, chef-owner

17:00 H. Olive oil and gastronomy: key strategies to enhance its value in the restaurant industry

11:00 H. Take Spanish Olive Oil to the World with Alibaba.com: A Dialogue Between Italy and Spain on B2B E-Commerce Opportunities

12:00 H. The olive sector revolution: data, consumption, and global trends

Juan Vilar, international Agronomic Analyst
Brígido Chambra Sánchez, general Director of Chambra Agraria SL
Manuel Albuquerque, head of Agribusiness Southern Europe of CBRE
Patricio Villalba , business developer at Agromillora
Ángel Minaya, Agroptimum, CEO & founder of Agroptimum
MODERA: Sergio Caño, international Agronomic Analyst

13:00 H. Women in olive oil: leadership and challenges in the value chain

Modera: Claudia Hanna-Veysel, creator, Executive Producer & Host of the podcast This Food Could Talk
Modera: Lori Jean Levy, founder of My Global Table and portfolioevoo.com
Cristina Stribacu, founder of LIÁ Cultivadores
Marije Passos, founder of Passeite
Ángela Díaz, olive oil and olives producer
Rosa Vañó, founder & Commercial Director of Castillo de Canena

14:00 H. Presentation of the book “Considerations on the Search for Competitive Advantages in Olive Growing”

Rubén Garzón Guerrero , CEO of Garzón Green Energy
Cristóbal Sánchez Ramírez, area Sales Manager de GEA Wesfalia Separator Ibérica
Pedro Martínez, managing Director of IMS
Antonio Roldán Luque, senior Consultant & Advisor for the Development of NIR and FTIR Spectroscopy Applications at FOSS Iberia
Francisco Carmona, manager of Carmonagro
Modera: Juan Vilar , international Agronomic Analyst

15:00 H. Global production and price formation: where is the olive oil market heading?