Conference program WOOE 2024

10:30 H. WOOE opening ceremony

11:30 H. Current affairs in the olive oil sector. Opening speech

Jaime Lillo, COI Executive Director

12:00 H. How a successful olive oil tourism project works!

Juan Antonio Gómez-Pintado, president of Finca La Pontezuela (5 Elementos Olive Grove Interpretation Centre)
María Amores, marketing and Communication Manager at Grupo Montes Norte (Olivia Interpretation and Training Centre).
Nelly Samper, sales Manager at LA Organic (Hotel Cortijo LA Organic)
Juan Ignacio Pulido, Applied Economics Professor at the University of Jaén (International Observatory of Olive Oil Tourism).
José Antonio Jiménez, manager and Head of the Oleotourism Area of Oleícola San Francisco
Juan A. Peñamil (Moderate), owner and CEO of Mercacei Editorial Group

13:00 H. How can olive oil tourism boost the olive oil industry?

Carmen Morillo Ruiz, economic and Financial Director of the Oleícola Jaén Group
Isabel Calvache, director, Caracol Tours
José Mª Penco Valenzuela, director of Asociación Española de Municipios del Olivo (AEMO) and Agronomist Engineer
Mª Dolores Amo Camino, president of Asociación Española de Municipios del Olivo (AEMO) and Mayoress of Montoro
Hakim Tamimi, head Of Department, Adventure Tourism Jordan Tourism Board (JTB)
Antonio Martínez Sánchez , head of Communications of the Org. Interprofesional del Aceite de Oliva Español
Noemí González Eguizábal (moderate) consultant in Oleotourism and professor at ESAO (The Olive Oil School of Spain)

14:00 H. Oleotourjaén: A driving force for sustainable tourism development in the region.

Francisco Javier Lozano Blanco, Promotion and Tourism Deputy in the Provincial Council of Jaén

14:30 H. Book presentation: “Olive oil company management from the olive mill master’s point of view”.
* A complimentary copy will be given to the attendees

Juan Vilar (moderate), writer and Consultant for the WOOE

17:15 H. The impact of olive oil shortages on the value chain and consumers’ behaviour

Antonio Gallego, vice-President of Interprofesional and General Manager of Migasa
Carlos Jiménez, director of Operations, ACESUR Group
Juan Carlos Marín, groceries Manager, Alcampo
Eduardo Rosa, general Management Deputy, Molino del Genil and Lagar do Sobrado
José Manuel Bajo Prados, secretary of Sectorial del AOVE
Juan Vilar (Moderate), writer and Consultant for the WOOE

11:00 H. Round-table discussion: Olive oil as a way to consolidate the population in rural areas

Luis Carlos Valero, manager and spokesperson for Asaja in Jaén
Cristóbal Cano, vice-Secretary General for Sectoral Trade Union Action in UPA (Small Farmers and Stockbreeders’ Union) and member of the Federal Executive Committee
Juan Luis Ávila, secretary-General of COAG (Coordinating Association of Farmers’ and Stockbreeders’ Organisations) in Jaén
Juan Vilar (moderate), author and WOOE advisor

12:00 H. Olive Pomace Oil as a Fat Substitute for Muffins and Olive Oil Crackers.

Joaquín Velasco Jiménez, senior Scientist at “Instituto de la Grasa” (Institute for Lipids) of the CSIC (National Scientific Research Centre).

12:45 H. The EVOO Millennials

Rafael Alonso Barrau, commercial and Export Manager at “Rafael Alonso Aguilera” Ltd. Oro del Desierto EVOO
Cristina Garrido , director of Los Quinientos Olive Oil Tasting School
Mercedes Uceda, quality Manager at IADA Engineers Ltd
José Miguel Molina, olive oil taster and quality manager at Aceites Manuel Molina
Salz Medina, owner of Salzysalz
Pandora Peñamil Peñafiel (Modera), director of Olivatessen and EVOOLEUM Guide

13:45 H. A key issue for the marketing of our industry : the olive oil tourism

Imene Trabelsi, COI Marketing Manager and General Secretary of Women in Olive Oil

16:00 H. Developments in the 2024/25 season: What is happening in the world with olive oil?

Oceanía – Leandro Ravett, Joint CEO Cobram Estate Olives Limited, Australia
Africa – Ajmi Larbi, senior Researcher, Institut de l’Olivier, Tunisia
North America – Jorge Pereira, international advisor and professor URE, Uruguay
South America – Frankie Gobbee, Co-Founder & Gral. Coordinator, OLIVE GROUP (AOG)
Asia – Mohamed Aymen Bejaouy, international Sales Manager, CEAO GEA.
Europa – Juan Vilar, international olive oil analyst