A delegation of 100 VIP purchasers from countries such as Arab Emirates, Italy, USA, Australia or South Africa will be attending this International Gathering in order to negotiate first hand with the olive oil producers taking part.
Thanks to the oil mills taking part, which are committed to quality, using modern oils and creative packaging, the 5th WOOE will display many of the premium olive oils which can be found on the market.
This commitment is in line with the general trend in international markets, which are increasingly opting for extra virgin olive oil (EVOO), the highest quality standard, as it is a natural juice extracted from olives which has an impeccable taste and aroma. Nowadays, modern cultivation and extraction systems allow for the production of an EVOO with a sensory quality unheard of in the history of olive oil.
What’s more, the innovative packaging, attractive and inspiring, not only protects the olive oil from the sunlight but, as it is generally done by using nitrogen, preserves all the excellent qualities of the product.
Extra virgin olive oil is the healthiest fat there is and it is also an extraordinary condiment capable of transmitting a huge range of sensations and emotions.
For all this, the WOOE is firmly committed to this product, which is also the one sought-after by most of the international purchasers attending this year’s edition. More than 100 experts from all over the world will be visiting Madrid during the 2nd and 3rd of March with the only goal of getting to know this product, offered by the oil mills taking part in the WOOE, in depth.