The World Olive Oil Exhibition (WOOE) is promoting the following excellent news for the sector:

World olive oil consumption is expected to exceed three million tons during 2015/2016, according to figures given by the International Olive Council (IOC), which assures that these figures represent an increase of 6% compared with the previous marketing year. The consumption increase is mainly based on the non-producing countries, which will exceed by 25% the total consumption amount compared to the 11% they represented 15 years ago.

The World Olive Oil Exhibition, which will be held at Madrid’s IFEMA on the 29th and 30th of March 2017, is the best opportunity to stimulate an increasingly interesting and global market. The fair might also boost the participating companies’ competitiveness, thanks to the large amount of international operators attending the event.

By actively focusing on olive oil from emerging countries, the World Olive Oil Exhibition is also offering an opportunity for the packaging industry to target these emerging markets through an international event as important as this trade fair.

According to data given by the IOC, Italy remains the first consumer in terms of volume, which will once again grow over this marketing year, with 581.000 tons, ahead of Spain with 490.000 tons; United States, that once again increases by 6%, up to 308.000 tons; Greece with 150.000 tons, with a recovery of 7% after its economic crisis; Syria with 170.500 tons; Turkey with 124.000 tons; Morocco with 120.000 tons and France with 103.000 tons, an increase of 11%.

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In addition to Portugal with 74.000 tons, other key global consumers are: Brazil with 66.500 tons, Japan with 60.000 tons, United Kingdom with 59.000 tons, Germany with 58.000 tons, Canada with 38.500 tons, Australia with 37.500 tons and China with 31.000 tons. According to several sources consulted, per capita consumption is led by Greece with 13.6 liters, followed by Spain with 11.2 liters, Italy with 10.5 liters, Syria with 8.5 liters, Portugal 7.4 liters, Cyprus 7 liters, Albania 4.3 liters, Lebanon 4 liters, Jordan 3.8 liters, Morocco 3.65 liters, Tunisia and Luxembourg both 3.2 liters, Malta 2.9 liters, Israel and Libya both 2.5 liters and France 1.75 liters.

Even though it is still early to talk about the harvest in our hemisphere, where most of the world’s olive oil is produced, everything points to the fact that, according to the industry’s sources, it will be a good year in terms of production.

WORLD OLIVE OIL EXHIBITION 2017

The success of the previous WOOE was praised by most of the industry’s players who attended the fair and has given a thrust to developmental work of the next edition. Therefore the 2017 exhibition is expected to have a high presence of organic producers, whose olive oil is in increasing demand from international markets; not forgetting that organic olive oil is clearly an expanding market. The WOOE is committed to quality, but also to creativity, and that is why packaging and labeling will play a key role during the next trade fair.