27 tasting sessions and talks close the most ambitious program of all previous editions of the World Olive Oil Exhibition

The olive oil sector will be reunited on the coming 29th and 30th of March in Madrid at a record-breaking worldwide event.

Prestigious professionals from seven different nationalities will be the key players of this year’s panel of tasting sessions and talks.

The tasting sessions’ program will begin with an exceptional selection of olive oils from California. This will be one of the first presentations of this gourmet product in Spain. And this unique tasting session will be led by Alexandra Kicenik Devarenne, one of the most relevant professionals within the olive oil sector in the United States.

However, California will not be the only region displaying their quality olive oils at the WOOE. Meknès-Fez (Morocco), Extremadura (Spain), Tunisia, Uruguay and Italy will also lead activities, whereby attendees will be able to examine the distinctiveness of each one of the olive oils presented.

Organic olive oils will have a privileged area thanks to the Tasting session & Talk about the winners of the 17^th EcoTrama Competition.

The program of activities will be completed with the workshops conducted by GastrOleum, as well as the tasting session of EVOO edible caps.

Alongside all these tasting sessions, this year’s conference program will stand out more than ever thanks to the excellent panel of speakers, including: Abdellatif Ghedira, executive director of the International Olive Council, Toshiya Tada, director of Olive Japan, Doctor Luca Testi, researcher at the Department of Agronomy (IAS-CSIC: Institute of Sustainable Agriculture of the Spanish National Research Council), Giovanni Zucchi, vice-president of Oleificio Zucchi and Juan Peñamil, the Guide’s editor and director of Mercacei.

WORLD OLIVE OIL EXHIBITION – 2017 CONFERENCES PROGRAM

March 29^th

• 10:00. Official launching of the 6^th WOOE.

• 11:00. “The global olive oil industry expressed in figures”, by Abdellatif Ghedira, Executive Director of the International Olive Council.

• 11:45. “New producing areas of olive oil: Micro and macro-environmental strategies” by Juan Vilar Hernández, international consultant and associate professor.

• 12:15. “Energy assessment of olive grove by-products as elements to fight against climate change and to improve the industry’s competitiveness” by Antonio La Cal Herrera, partner in Bioliza and associate professor at the University of Jaén.

• 12:45. “International rules that facilitate organic EVOO commercialization” by Diego Granado, Communications & Development manager at CCAE (Andalusian Committee for Organic Agriculture).

• 13:15. “The present and future of Tunisian olive oils”, by Chokri Bayoudh, Head of the ONH (Olive Oil National Bureau of Tunisia).

• 13.45. “The consumer preferences, taste and attitude towards olive oil in Japan”, by Toshiya Tada, executive director of Olive Oil Japan.

• 15:30. “Olive grove & climate change” by Luca Testi, researcher at the CSIC (Spanish National Research Council).

• 16:00. A speech about “the importance of polyphenols in olive oil” by Doctor Javier Paulino.

• 16:30. “Comparison between the Spanish and Italian olive oil markets” by Giovanni Zucchi, vice-president of Oleificio Zucchi.

• 17:15. “How to explain olive oil in the future” by Luigi Caricato, writer, oenologist, journalist, director of Olio Officina and author of several books devoted to extra virgin olive oil.

March 30^th

• 11:30. “Consolidation of the label of quality in the olive oil market”, by José Manuel Bajo Prados, general secretary of the Baena Designation of Origin and of the “Sectorial Nacional del Aceite de Oliva Virgen Extra” (the national body that groups the Spanish virgin olive oil designations of origin).

• 12:00. “The work carried out by the AEMO (Spanish Association of Olive Grove Municipalities)” by Ana María Romero Obrero, president of AEMO, lady mayor of Montoro and president of the Mediterranean Olive Oil Cities Network.

• 12:30. Launch of the Evoleum Guide: World’s 100 Best Extra Virgin Olive Oils, by Juan Peñamil, the Guide’s editor and director of Mercacei.

WORLD OLIVE OIL EXHIBITION – 2017 TASTING SESSIONS PROGRAM

March 29^th

• 11:00. “A tasting session of California olive oils”, by Alexandra Kicenik Devarenne, consultant and Extra Virgin Alliance Co-Founder.

• 12:00. Learn how to use extra virgin olive oil thanks to the GastrOleum App.

• 14:00. “A tasting session of olive oils from the region of Toledo (Spain)” by the producers themselves.

• 15:00. Tasting session of the olive oils awarded at EcoTrama (an International Organic Extra Virgin Olive Oil Competition), with the participation of Julio Forcada, member of the Tasting Panel of the protected designation of origin “Priego”, and organized by Ecovalia.

• 16:00. Edible caps of EVOO by María Navascués from Citoliva.

• 16:40. Diploma ceremony for the Course of Olive Oil Expert, organized by the World Olive Oil Exhibition, together with Citoliva and the School of Hospitality Simone Ortega.

• 17:10. We help you to choose the best EVOO for your recipe with the GastrOleum App.

March 30^th

• 11:00. “A tasting session of Tunisian olive oils” by Chokri Bayoudh, Head of the ONH (Olive Oil National Bureau of Tunisia) and Monji Msallem, from the Olive Tree Institute (Tunisia).

• 12:00. “Different types of table grapes” by Blanca Torrent, CEO at Aceitunas Torrent, from Cordoba (Spain).

• 13:00. “A tasting session & talk about Uruguayan olive oils” by Claudio D’Auria, business manager at the olive oil company Colinas de Garzón.

• 14:00. “A tasting session of olive oils from Extremadura (Spain)” by Sara Peñas, teacher of Sensory Analysis for Sommeliers, duly qualified by the Region of Madrid.

• 15:00. “A presentation of extra virgin olive oils from Jaen (Spain): the 2017 Selection” by the Jaen regional government.

• 16:00. Gourmet temples: GastrOleum show-cooking restaurants.

• 17:00. “A tasting session of extra virgin olive oils from all over the world” by Maximiliano Arteaga, manager at Arco Agroalimentaria. This tasting session is devoted to the media (press credentials are required).

WORLD OLIVE OIL EXHBITION 2017

The World Olive Oil Exhibition which will be held on the coming 29^th and 30^th March 2017 at Madrid’s IFEMA, offers the best opportunity to stimulate an increasingly global market. This trade fair is mainly geared towards producing cooperatives and olive mills that seek to open new markets and exportation possibilities. For the 2017 fair, the WOOE is committed to gathering, in Madrid, the major international companies, guaranteeing an important presence of importers from the United States, the Middle East, Italy and Central Europe. Taking into account the active focus on olive oil by several emerging countries, an international event such as this trade fair is also an opportunity for the packaging sector to position itself in those emerging markets.