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The World Olive Oil Exhibition (WOOE), which will be held on the 2nd and 3rd of March 2016 at Madrid’s IFEMA, is actively focused on quality and trade.

 

The 5th World Olive Oil Exhibition, which is going to take place in Pavilion nº 1 of the Madrid Trade Fair Institution (IFEMA) during the 2nd and 3rd of March 2016, will be targeted to attracting buyers from all over the world and especially from food distribution department stores, as well as purchasing chiefs for supermarkets or cash and carry, and multiproduct buyers for whom olive oil is one of their main assets.

Joining them will also be the greatest international bulk and packaging buyers, with a special mention going to France, United Kingdom, Germany, Portugal, the United States, Japan, China, Brazil, India, Saudi Arabia and the United Arab Emirates, in addition to gourmet shop owners and small supermarket chain owners from several countries.

The 2015/2016 harvest is not expected to be a large one, but it might exceed the previous one by 10%, thanks to the recovery of the production in Spain and Italy, the biggest global producers. This represents between 2.6 and 2.7 million tonnes, compared to the 2.3 million from the previous harvest, according to an extensive study carried out by GEA Westfalia, which has been confirmed by the Regional Government of Andalusia.

This scenario will have a positive impact on quality virgin olive oil sales and will result in a bigger presence of bottled olive oils across worldwide markets, according to the general secretary of the Sectorial, José Manuel Bajo, who also foresees a greater participation of the designations of origin.

GEA expects a harvest of 1.26 million tonnes in Spain (but it might be up to 1.4 million tonnes), 335.000 tonnes in Italy, which doubles the previous one, and 240.000 tonnes in Greece, which drops by 20%. Regarding Portugal, it is predicted to raise its production to up to 93.000 tonnes, while France and Cyprus will increase up to 6.000 tonnes, and Croatia will remain with 5.000 tonnes.

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The production growth in Spain, Italy and Portugal forecasts intense commercial exchanges after a difficult season (2014/2015), in which Spain increased its purchases in Tunisia by 831% and Italy by 255%, while exchanges among the EU countries raised by 11%.

Such production growth will be reflected in the next World Olive oil Exhibition, which will hold its 5th edition on the 2nd and 3rd of March 2016, with an important participation of oil mills from producing countries, as well as buyers from all over the world.

The WOOE is a decisive trade fair for buyers, producers and packers, where the most prestigious brands from the EVOO industry will be present. The deliberate choice of olive oil by some emerging countries is also a great opportunity for the packaging industry; and that is why the WOOE is a not-to-miss event for market positioning.

Over the last World Olive Oil Exhibition more than 100 oil mills were gathered, giving an increase of 25% on the number of visitors, who came from 38 different countries.

OTHER FIGURES OF INTEREST

According to the same study carried out by GEA Westfalia, Tunisia will decrease its production to 145.000 tonnes, after a record number of 280.000 tonnes in the 2014/2015 harvest. Morocco’s production will shrink to 105.000 tonnes and Turkey to 165.000 tonnes; while the armed conflict takes its toll on Syria’s production, which will drop off to 45.000 tonnes.

In the American continent, Argentina will recover from the drop of the last harvest and will attain 24.000 tonnes; while Chile will arrive at 16.000 tonnes, United States: 6.000 tonnes, Peru: 3.500 tonnes, and Uruguay: 2.000 tonnes, meanwhile Australia is predicted to reach 19.000 tonnes.

 

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