The World Olive Oil Exhibition 2025 has concluded with a strong international presence and a resounding success in terms of participation

The World Olive Oil Exhibition (WOOE) has ended the 2025 show successfully, with numbers which consolidate it as the world’s leading trade fair for the olive oil industry. The WOOE brought together more than 400 companies over two busy days at IFEMA Madrid, thus providing an unprecedented business and promotional platform for producers, traders and international buyers.

According to Otilia Romero de Condés, CEO of Pomona Keepers, the company organising the trade fair: “This year’s WOOE has once again proved that there is huge potential for the olive oil sector in international markets; the high quality and wide variety of the olive oils on display, as well as the huge turnout of visitors and buyers from all over the world, have shown this is an indispensable event for promoting and selling olive oil. We reaffirm our commitment to promote this trade fair as a benchmark for the olive oil industry and to contribute to its global growth”.

An event focused on internationalisation and innovation

The trade fair was a key forum for the internationalisation of the olive oil sector, attracting a total of 59 visiting countries. Companies, distributors and experts from all over the world explored new market opportunities and forged strategic alliances at an event that reinforced its fundamental role in olive oil’s global trade.

This year’s WOOE has helped to stress the need to open up and consolidate new strategic markets in Europe, but also in Asia, Latin America and the Middle East, by promoting diversification as a crucial strategy to face potential trade barriers. Romero also highlighted the fair’s role in creating opportunities in emerging markets, thereby helping producers to reduce their dependence on a single commercial destination.

The WOOE has thus consolidated its position as a major ally of the olive industry, stressing the importance of institutional support and cooperation between producing countries to face any possible trade threat.

‘We are a pivotal forum for dealing with the challenges facing the olive sector, advocating open trade and helping producers to prepare for any scenario’.

More than 60 experts at conferences and tasting sessions

The WOOE 2025 programme featured more than 60 speakers taking part in different presentations and tasting sessions, addressing key issues for the future of the sector. The sessions, which ranged from marketing strategies in international markets to tourism’s impact on olive oil-producing areas, aroused great interest among the participants.

Meanwhile, the Olive Oil Bar, one of the most popular areas, gave attendees the chance to taste a selection of more than 150 extra virgin olive oils, thus allowing them to discover the richness and variety of olive oil, which is essential to the Mediterranean diet.

Moreover, the meetings between producers and buyers have led to business agreements that will contribute to strengthening the international positioning of olive oil. 

A promising future for the WOOE

Following this year’s success, the organisers are already working on the next World Olive Oil Exhibition, with the goal of remaining a benchmark for the sector and continuing to increase both the olive oil’s visibility and its expansion in global markets.