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With over 20 years’ experience within the sector, Paul Miller will be one of the keynote speakers at the World Olive Oil Exhibition, that will be held on the coming 12th and 13th of March 2015 at IFEMA (Madrid).

“Held in the country with the biggest production worldwide, the WOOE is an exceptional occasion to get in contact with other agents of the olive oil industry” declares Miller, expert on scientific research and its practical applications involving the olive oil industry and its consumers.

The World Olive Oil Exhibition will have the privilege of the presence of this Australian expert on the sector. Paul Miller will be one of the guest speakers at our Conference, where he will present The value of the Olive Oil quality in 2015: opportunities, risks and challenges. Miller has stated that the WOOE is the perfect spot for companies to discover the challenges and opportunities of the sector, for example, "the possibility to expand olive oil consumption throughout the world”.

In his opinion, “olive oil, which is the healthier and most recommendable of the fats, has a unique history and the ability to improve the food of every culture”; furthermore, “health benefits have been scientifically demonstrated and are helping to introduce olive oil into new markets”.

And although new markets are being opened, Miller also warns that olive oil faces a fierce rivalry both within and outside the sector. Therefore, he observes that “the olive oil industry must face decisions in order to survive and the WOOE is the place where these crucial topics are explained and dealt with”.

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Paul Miller is the President of the Australian Olive Association, founding member of the panel of experts of the American Oil Chemist’s Society (AOCS), guest member of the panel of experts about olive oil quality and authenticity of the USP (The United States Pharmacopeia), founding member of the Euro Fed Lipids Division of Olive Oil, and cofounder of EVA (Extra Virgin Alliance), which is a non-profit association that joins producers and experts from 13 countries on 4 continents.

You can check the entire program of conferences and tasting sessions of the WOOE on OUR WEBSITE.

WORLD OLIVE OIL EXHIBITION

The 4th WOOE will be held on the coming 12th and 13th of March 2014 with the aim to increase the number of professional visitors from all over the world. During the past WOOE, more than 37 countries participated with their olive oil importing companies.

To increase international transactions for their products, this event is also paramount to the one hundred or so companies that participated in the 2014 WOOE, which were mainly olive oil producers, but also business agents, suppliers for the olive oil sector, and specialized media.

The World Olive Oil Exhibition will keep on working for and supporting all the trade categories, whether they are commercialized as packaged or bulk products.

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